MY EXPERTISE
Experienced full-stack marketing professional. Building and empowering teams. Product marketing. Growth. Brand marketing. App store optimization. User acquisition. Lifecycle. Retention. Live events. Social media and community. Leadership. Marketing analytics.
FASHION - BEAUTY
HOME DECOR - LIFESTYLE
MY WORK
As a marketing leader, I have extensive experience across verticals in an industry that knows how to keep customers engaged. In a strategic marketing role, I helped orchestrate and execute a plan to take a small startup from zero to unparalleled success and two acquisitions. I believe in an agile, data-driven approach and the power of strong communication across departments to drive growth. Discover more about my previous projects below.
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MY JOURNEY
I am an NYC fashion publicist turned SF mobile marketer. I fell into mobile gaming while exploring my interest at the intersection of fashion and tech and have been thriving in the space since 2014. With a passion for writing, connecting with others, and adventuring, I bring a unique perspective to marketing. I am always eager to problem-solve; whether at the climbing gym or tackling a global GTM. When I'm not working, you can find me on a mountain top cooking over a camping stove or dining at a nice restaurant in a fancy dress.
ABOUT AMANDA
Amanda has a decade of fashion and lifestyle gaming experience. She currently leads marketing at women-founded and women-led mobile gaming studio called Muus Collective. Previously, she was Sr Director, Product Marketing at EA Mobile’s Lifestyle studio, leading marketing efforts for Design Home, Kim Kardashian Hollywood, and Covet Fashion. Prior to gaming, Amanda did PR for top fashion and lifestyle brands such as Cynthia Rowley, Bibhu Mohapatra, and Rebecca Taylor.