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Event Marketing
Case Study: CovetCon
Initially a passion project, Covet launched its live event marketing program in 2018. In the years following, we executed 20+ large and small-scale marketing events, reaching thousands of fashion enthusiasts and expanding our community. We planned ten live events for 2020 but quickly shifted our strategy to be fully virtual and hosted nine virtual events that reached millions of women.
Results
95% Event satisfaction rate
1M+ Average digital reach
4x Social media engagement
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