Amanda Lulewicz
Full-stack, results-driven marketing leader dedicated to delivering exceptional customer experiences from discovery to advocacy. Passion for enlivening women's interests and empowering personal growth. Expertise in product marketing, customer acquisition, ASO, retention, lifecycle/ CRM, event marketing, marketing analytics, community building, and social media management.
Driving Growth
I began my career in New York in PR, focusing on fashion, beauty, and lifestyle. I worked on fashion week events for brands like Cynthia Rowley and Bibhu Mohapatra and collaborated with influencers and editors. In 2013, I shifted to tech, taking on a role with Covet Fashion, a new fashion game, prompting my move to San Francisco. At Crowdstar, a startup of 40 people, I initially led business development and later transitioned to marketing, establishing and growing a team. As part of the leadership team, we drove significant and rapid growth, leading to acquisitions by Glu Mobile in 2016 and Electronic Arts in 2021 ($2.4B). At EA, I spearheaded marketing for the Lifestyle vertical, managing a portfolio generating around half a billion in annual revenue across various titles. After leaving EA, I became a founding member of a women-led entertainment studio, developing a gaming meets e-commerce experience in partnership with REVOLVE. Throughout, I've enjoyed building and leading teams across all growth phases in the vibrant fashion-tech space.
