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Braze

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Case Study: Covet Fashion Email Marketing

Dubbed the "go-to Braze expert" by my colleagues, I proudly piloted our lifecycle marketing program on Covet Fashion - which was subsequently rolled out across all Glu games. This program includes push notifications, email, and in-app messaging aimed at engaging and re-engaging our customers. Email campaign performance remained consistently above industry averages three years into the program.

Results

25%+ Higher than industry average open rates

400% Over industry average CTR

15% Average revenue lift from campaigns

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User Acquisition

Event Marketing

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